Bring your communities together to create a strong, supportive network of resources and security.
Experience grounding as you move through challenges toward stability and flexibility
Discover empowerment in your life’s practical, material, and emotional aspects
Welcome to Tend Group—Support for Your Life’s Biggest Moments.
Life doesn’t always go as planned. We mark seasons, milestones, and celebrations, but it’s often the unexpected twists and turns that define us. Tend Group is here to help you navigate those moments with clarity, confidence, and a sense of purpose.
Modern Challenges Need Modern Support.
Personal connection and meaningful support matter more than ever in our fast-paced world. That’s why I help simplify the hard stuff—fear, grief, loss, stress, change—so you don’t have to figure it out alone. As a somatic coach, doula and wellness expert, I approach life’s challenges with care and focus to help you feel grounded and prepared, whatever comes your way.
Live Fully. Love Deeply. Plan Bravely.
Whether you’re fearing loss, experiencing growing pains, or needing to prepare for what’s next, I’m here to help you feel more capable of moving with the rhythm of your life. It’s time to embrace your life’s changes with confidence and joy.
Meet Dani Craig
Before founding Tend Group, I spent over 20 years at Fortune 5 healthcare companies, designing and implementing some of the most widely used chronic condition and mental health programs. Through this experience, one truth stood out: well-being grows out of connection - connection to yourself, others, and your world.
My training as a psychotherapist, behavioral coach, and death doula, and background in health product design inform how I provide concierge doula-care– creating personalized, non-clinical support, guidance, and advocacy for people facing the emotional and practical challenges of life transitions, fears of dying, and death itself.
I started The Tend Group to help you navigate life’s twists and turns with confidence and resilience.
Your journey is uniquely yours, and I’m here to help you learn to shape it in a way that feels true to you—embracing the messy, beautiful, and ever-evolving seasons of life.
DISCOVER THE EXPERTISE OF DOULA CARE
Transforming Uncertainty into Strength
The Tend Group’s doula-model practice integrates decades of expertise with innovative care solutions—enhancing wellness during pivotal moments.
What is a doula? A doula is a guide for life’s big moments—whether you’re embracing a new path in life, experiencing loss, or navigating unexpected change.
It’s having a knowledgeable, trusted advisor and personal champion walking each step with you.
From creating a life map, holding space for the hard things, to celebrating milestones, As a doula and coach, I am here to meet, support, and help you be prepared for life as it comes.